Your new kind of sales and commerce partner
The world’s largest tech-powered creative group.
Sales & commerce at the speed of life
Commerce has blended into culture as preferences shift moment to moment. The challenge? Keeping up. Stay relevant by matching the pace and turning complexity into convenience.
Sales & commerce now
94%
of global consumers buy through digital channels
84%
of executives say commerce is growing faster than they can change
30%
of executives say attracting customers at the right cost is their biggest challenge
56%
of executives have favored short-term gains over long-term profit over the past 2 years
Reinvent with sales & commerce
SALES & COMMERCE STRATEGY
Start with the fundamentals
Cut through complexity and the rapid pace of change by reinventing your sales and commerce foundation to drive profitable growth.
95%
of executives say customers are changing faster than they can keep up
Prioritize profitable channels
Assess channels by category, brand and geography. Build future projections to pinpoint value and apply insights to refine the channel mix.
Build an effective operating model
Identify the role that sales and commerce play in delivering brand and business growth objectives.
B2C Commerce
Forge the future of commerce
Drive sales and efficiencies by connecting brands with consumers across all channels online and offline: direct-to-consumer, retail, and marketplace.
94%
of consumers around the world are now purchasing through digital commerce channels
Understand and connect with your customer
Leverage quantitative and qualitative research to define your target audience and work to understand their shopping habits. Then, we’ll use their preferences to improve your physical and digital commerce strategy.
Streamline your brand experience
Create a consistent brand experience across all channels of commerce — from brand strategy to brand identity and packaging, to pricing and promotional strategy.
TECHNOLOGY-POWERED EXPERIENCE
Make sales and commerce your brand engine
Use technology, data and insights to deliver on your brand promise by creating seamless shopping experiences that drive conversions and build stronger relationships with customers.
72%
of Instagram users say the platform impacts what they buy.
Build brand equity in commerce
Use data and insights to understand fluid buying journeys —and transform how brand and performance marketing is done.
Create a strong digital core
Use a composable architecture and the power of cloud, data and AI to bring new experiences to market faster.
INTELLIGENT OPERATIONS
Reach a new performance frontier
Bring together new talent and expertise, new ways of working and new financial outcomes to give you the bandwidth to focus on product development, geographic expansion and strategic initiatives.
96%
of executives say they rely on ad-hoc commerce systems that have been added in different locations and moments in time.
Power growth at scale
Use automation to bring together data, analytics, partners and innovative technologies to orchestrate complex commerce operations.
Focus
Lean into new ways of working that give you time to focus on product development, geographic expansion and strategic initiatives.
What’s trending with sales & commerce