Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no-one else can access your data — not even Apple.1
Familiar as iPhone.
You’ll feel at home on Mac, with many of the same apps as iPhone — like Messages, Photos, Notes and FaceTime.
Fully loaded.
Get started with apps you’ll use every day, like Mail, Calendar and Safari for surfing the web. And if you want to create documents, spreadsheets or presentations, there are powerful built-in productivity apps like Pages, Numbers and Keynote.
Simple setup.
Migration Assistant makes it easy to transfer your data — including documents, photos, settings and user accounts — from your previous Mac or PC.
Performance and Battery Life
Go fast. Go far.
Performance and Battery Life
Go fast. Go far.
Supercharged by Apple silicon.
Apple silicon brings game-changing power and speed to Mac. It integrates the CPU, GPU and Neural Engine onto a single power-efficient chip, accelerating everything you do. And it makes it possible for the incredible AI performance on Mac enhances your creativity and productivity.
Thanks to the efficiency of Apple silicon, Mac laptops deliver up to 24 hours of battery life with incredible performance whether you’re plugged in or not.3
Work smart. And fast.
From designing a stunning presentation to making an epic spreadsheet, Mac lets you get more done faster — whether you’re running to class or running a business.
Microsoft Excel, Zoom, Microsoft PowerPoint, Calendar2
Create at the speed of your imagination.
From recording a podcast to editing your first feature film, you can do, make and create in all-new ways with the speed and power of the incredibly capable Mac.
You can answer calls or messages from your iPhone directly on your Mac. And all the messages that appear on your iPhone appear on your Mac too.5
Capture on iPhone. See it on Mac.
Use your iPhone to take a picture, record video or scan a document and have it automatically appear on your Mac.
Start here. Finish there.
Start an email on your iPhone and finish it on your Mac. With Handoff, when your Mac and iPhone are near each other, you can seamlessly pass what you’re doing from one device to the other.6
Compatibility
Mac runs your favourite apps.
Compatibility
Mac runs your favourite apps.
The apps you love. Right there on your Mac.
From Microsoft 365 to Adobe Creative Cloud to Zoom2, all your go-to apps are superfast and responsive on Mac.
Mac comes with all the ports you need to use your favourite accessories, like external displays, hard drives, cameras and printers.
Privacy and Security
Your business is nobody else’s.
Privacy and Security
Your business is nobody else’s.
Designed to protect your privacy.
Mac gives you the freedom to choose what you share and how you share it, so you can use apps more securely, protect your data and keep yourself safer on the web. With groundbreaking privacy protections, Apple Intelligence gives you peace of mind that no-one else can access your data — not even Apple. And with Private Cloud Compute, your data is never stored and is used only for your requests.
Advanced security comes standard on Mac.
By integrating Mac with Apple silicon and macOS, Apple builds security protections into Mac from the ground up. Every Mac comes with industry-leading encryption and robust virus protections. And automatic free security updates help keep your Mac protected.
Unlock it all with the touch of your finger.
Touch ID keeps all your passwords at the touch of your finger. So you can use it to unlock your Mac, access passkeys, make payments, and sign in to apps and sites.
Touch ID
One app to find it all.
If you can’t find your Mac or other Apple devices, the Find My app makes it easy to pinpoint where they are. If your device ever falls into the wrong hands, you can use Find My to lock it down or erase it from afar.
Durability
Built to stand the test of time.
Durability
Built to stand the test of time.
Designed with durability in mind.
Made with recycled aluminium enclosures, Mac computers are exceptionally well built and ready for pretty much anything.
Reliably up to date.
macOS updates deliver the latest features and help keep Mac — and the apps you rely on — running smoothly and securely. And macOS updates are free and can even be set to download automatically.
Apple Values
Our values drive everything we do.
Apple Values
Our values drive everything we do.
For a better future.
We’re transforming how we make, assemble and recycle Mac. We use 100 per cent recycled aluminium in the enclosures of Mac mini, MacBook Air and MacBook Pro. MacBook Air contains 50 per cent recycled content. And the new Mac mini is our first carbon-neutral Mac.7 Because the earth won’t wait. And neither will we.
Good for the planet.
Recycle your old Mac with us for free.
Accessibility for all.
With customisable Display Settings, VoiceOver, Personal Voice, Live Captions, Vocal Shortcuts and more, Mac has industry-leading built-in accessibility features that help you connect, create and do what you love — in the ways that work best for you.
Get the Apple products you love with an eligible Gem card.
Customise your Mac.
Choose your chip, memory, storage, even colour.
Customise Your Mac
Choose your chip, memory, storage, even colour.
Build the Mac that’s best for you. When you buy online at Apple, you can customise your Mac just the way you want. Whether you need an extra-powerful chip, more memory or additional storage, you can tailor any new Mac to suit your needs.
Jump into online sessions with a Specialist to set up your Mac and discover new features.
Personal Setup
Jump into online, one‑on‑one sessions.
When you buy your new Mac directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that help you make the most of your Mac. Best of all, you can join whenever works for you, from wherever you are.
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
Apple Store App
Shop in the Apple Store app, tailored specifically for you.
Get personalised product recommendations, compare models, access Your Saved Item and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options and store events.
Answer calls or messages from your iPhone directly on your Mac. See and control what’s on your iPhone from your Mac with iPhone Mirroring. Use Universal Clipboard to copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so much more.
Sketch on your iPad and have it appear instantly on your Mac. Or use your iPad as a second display, so you can work on one screen while you reference the other. You can even start a Final Cut Pro project on your iPad and continue it on your Mac.
Automatically log in to your Mac when you’re wearing your Apple Watch with Auto Unlock. No password typing required.