Latest industry news & comment
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2025 asi International Conferences in Copenhagen for the first time : HOTEL BOOKING NOW OPEN
The 2025 asi International Radio & Audio and Television & Video Conferences will be held on 5th to 7th November in Copenhagen, Denmark. This is the first time we have held the event in this beautiful city. Please put the dates in your diary and we’ll release details of agendas… Read more
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asiCast 185: Sports, ‘75% Peak TV’ and the way ahead for streaming
A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more
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asiCast 184: The evolution of attention studies
There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more
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Panels, Big Data and the Nielsen US announcement
Following accreditation from the Media Rating Council (MRC), Nielsen recently announced that its US Big Data + Panel product would be the currency at this year’s upfront market. This provoked a flurry of comment, some of which suggested both that it had taken far too long for Nielsen to provide… Read more
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Cross-media KPIs and their impact
Cross-media measurement will remain high on the agenda throughout 2025 with important initiatives progressing in many markets. The starting point for such cross-media projects is accurate and reliable cross-platform video measurement and close attention will be paid to the progress of the regulatory framework for audience measurement established by the… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.