Why choose Boomplay?
Boomplay offers comprehensive marketing plans for brands to reach their target audience, especially music lovers and the young generation.
Ad placements
- Startup
- Extended Player
- Play-interstitial
- Anchor
- Library
- Music
- Search
- Playlist-detail
- Audio ads
Audio ads
Audio advertisements play when users skip to the next song.
Audio ads come with an accompanying banner which displays the advertiser's information on the player's interface, notification and lock screen.
Startup
Full–Screen size to increase brand exposure.
Displays for 5 seconds with a high click-through rate.
Top placement to maximize user’s attention.
Extended Player
Ideal placement on the main music player.
Incomparable placement, the most used function by users in terms of exposure.
Displays when the track begins, shows again once the next track starts by itself or user skips.
Play-interstitial
Ads will pop up when the track begins.
Anchor
Anchor displays above the play bar.
A perfect placement to reach your audience with huge traffic and effective conversion.
Library
One and only placement on library page.
Highlight brand materiel & strengthen awareness.
Music
Ideal placement on the music home page.
Powerful exposure & huge traffic, stands out among other playlists.
Search
Perfect placement to reach your target audience.
Huge traffic and effective conversion.
Playlist-detail
At the bottom of the playlist/library-local music/library-downloads/album page.
Audio ads
Audio advertisements play when users skip to the next song.
Audio ads come with an accompanying banner which displays the advertiser's information on the player's interface, notification and lock screen.
Startup
Full–Screen size to increase brand exposure.
Displays for 5 seconds with a high click-through rate.
Top placement to maximize user’s attention.
Case studies
Promote brand jingle, Drive brand awareness
Coca-Cola presents “Ginjaaah Your Flow” by Mayorkun.
In order to promote the Coca-Cola brand jingle and achieve stream targets, Boomplay provided in-app exclusive channels to promote the Coca-Cola jingle. The jingle was streamed 1.4M times in one month.
Promote new product, Drive brand awareness
Drive awareness to the Martell brand. The campaign got over 2.5M impressions with a 7.44% CTR.
Promote brand playlist, Drive brand awareness
Branded playlists to promote and create awareness for Club Shandy which came with a weekly theme of everyday conversations and trends used regularly (party time, weekend vibes etc). The campaign got over 3.4M impressions in 6 weeks and got more than 5% CTR.