Albion need momentum over momentspublished at 09:36 GMT 29 October
Chris Hall
Fan writer
You can't help wondering whether, when coaches study for their coaching badges, they get taught that special language only football managers use.
You know the one I mean.
"We needed to suffer for that win", "there are no easy games in this league", "he's not that type of player", etc.
Ryan Mason's go-to is to constantly talk about "moments" in interviews - but the Baggies boss is going to run out of things to say soon, as those moments are becoming few and far between.
The Baggies have scored just six goals in their past eight games and have the third-worst xG in the Championship.
For anyone who isn't an xG aficionado, this means Albion are in the relegation zone when it comes to chance creation.
Other teams seem to have cottoned onto this lack of threat, and it has emboldened them.
Albion have kept just one clean sheet in their past eight games, and opponents are creating chances with greater frequency than they were earlier in the season.
So, moments for Baggies fans to enjoy have been fleeting of late, but the lack of any real momentum is the more worrying trend.
Albion haven't won back-to-back games all season, but have lost two games on the spin twice.
They also struggle to build momentum in games, having only scored more than once in a match twice all season.
Therefore, Mason would do well to worry less about moments and more about momentum in the coming weeks because November represents a real opportunity for Albion.
The Baggies are scheduled to play six times this month, and four of those fixtures are at The Hawthorns.
Furthermore, every one of those four home games is against a team currently in the bottom half of the Championship.
Opportunity knocks then to get some wins and score some goals in November, but it's an opportunity that must be taken because the Baggies fanbase demands entertainment, and, thus far this season, their demands have not been met.
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