247 Studio's profileMarcin Maciega's profileKarol Imialkowski's profileOskar Podolski's profileŁukasz Radoliński's profileBartosz Kruszyński's profileNadia Zalejarz's profileJulianna Michalska's profileAnna Sztwiertnia's profile+7

Halcyon - Explore Without Limits

Multiple Owners
•
Behance.net

Halcyon's new corporate identity and redesigned logo reflect the brand's core values - the precision and advanced technology that have defined its products for years.

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The new, expanded and refreshed color palette allowed to sort out the existing communication chaos, giving the brand a coherent and memorable visual character.

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brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
brand identity branding Website identity
Halcyon - Explore Without Limits
Published:

Owners

247 Studio's profile
Gdynia, Poland
Marcin Maciega's profile
Wadowice, Poland
Karol Imialkowski's profile
Gdynia, Poland
Oskar Podolski's profile
Warsaw, Poland
Łukasz Radoliński's profile
Wrocław, Poland
Bartosz Kruszyński's profile
Gdynia, Poland
Nadia Zalejarz's profile
Gdynia, Poland
Julianna Michalska's profile
Warszawa, Poland
Anna Sztwiertnia's profile
Cracow, Poland

Halcyon - Explore Without Limits

Halcyon, one of the most recognizable brands in the world of technical diving, has faced a problem that affects many companies with a strong heritage — how to preserve their DNA while at the same time opening up to modern trends and new audiences? Despite the high quality of its products and global presence, the brand was perceived as too hermetic, and its visual identity did not keep up with the development of the market. Together with the brand, we have developed a modern identification system and new communication tools — so that Halcyon can recombine its heritage with innovation and attractiveness for new customer groups.

Published: