Martina Forno

As an Editorial Designer, I specialize in crafting visually compelling and engaging layouts that bring written content to life. With a focus on clarity, storytelling, and aesthetic impact, I design books, magazines, and publications that captivate readers while supporting editorial goals. Here’s an overview of my editorial design services: Concept Development: I create design concepts that align with the editorial vision, target audience, and overall purpose of the publication, ensuring that form and content work seamlessly together. Layout Design: I design structured yet dynamic layouts for book interiors, magazine spreads, and covers, balancing readability with strong visual appeal. Typography: I select and apply typefaces that enhance both legibility and tone, creating clear hierarchy while reinforcing the editorial voice. Color Application: I use color strategically to guide the reader’s eye, build rhythm across pages, and evoke the intended mood. Image Editing & Integration: I prepare and refine photographs, illustrations, and graphics to fit cohesively within the layout, enhancing the storytelling. Collaboration: I work closely with editors, authors, photographers, and publishers to ensure the final design reflects the project’s vision and practical needs. Proofreading & Quality Control: I carefully review and refine layouts for accuracy, consistency, and production readiness. With a detail-oriented approach and a strong understanding of design for print and digital publishing, I help transform editorial content into meaningful, impactful visual experiences. Each project is customized according to scope and deliverables. Final pricing is determined based on the specific needs of the client.

As a Brand Identity Designer, I specialize in creating full-scope identity systems that capture the essence of a brand and ensure consistency across every touchpoint. From discovery to final guidelines, I deliver cohesive solutions that combine strategy, creativity, and functionality. Here’s an overview of what a brand identity project can include: Discovery & Strategy: I begin by exploring the brand’s vision, values, and audience to establish a strong foundation. This phase ensures that every design decision aligns with the brand’s purpose and goals. Art Direction: I define the creative direction, setting the tone, mood, and aesthetic that guide the entire identity system. Core Identity Elements: Logo Design: A distinctive mark that represents the brand’s essence. Color Palette: A system of primary and secondary colors tailored to convey emotion and recognition. Typography: Carefully selected fonts to establish hierarchy and tone of voice. Graphic Elements: Patterns, shapes, and icons that add depth and character. Design Applications: Print Collateral: Business cards, stationery, and marketing materials. Digital Assets: Templates for presentations, newsletters, and online communications. Social Media Look & Feel: Cohesive designs optimized for platforms, ensuring consistent engagement. Photography Direction: Visual guidelines that capture the brand’s mood and narrative through imagery. Guidelines & Documentation: A comprehensive brand book that ensures consistent application across teams and platforms. Each project is customized according to scope and deliverables. Final pricing is determined based on the specific needs of the brand.

As a User Interface (UI) and User Experience (UX) designer, I offer a comprehensive range of services aimed at creating digital products that not only look visually stunning but also provide exceptional user experiences. Here's an overview of the services I provide: UI/UX Consultation and Strategy: I collaborated closely with clients to understand their business objectives, target audience, and project requirements. Through in-depth consultation and strategic planning, I ensure that the design aligns with the client's goals and resonates with their users. User Research and Analysis: I conduct thorough user research to gain insights into user behaviors, needs, and pain points. By utilizing various research methods such as surveys, interviews, and usability testing, I gather valuable data that informs the design process and ensures user-centric solutions. Wireframing and Prototyping: I create wireframes and interactive prototypes to visualize the structure, layout, and functionality of digital interfaces. These prototypes serve as a blueprint for the final design and enable stakeholders to provide feedback and iterate on the design early in the process. Visual Design and Branding: I design visually appealing interfaces that reflect the client's brand identity and resonate with their target audience. Through the use of typography, color palettes, and imagery, I create cohesive and engaging designs that leave a lasting impression. Responsive and Adaptive Design: I prioritize responsive and adaptive design principles to ensure that interfaces are optimized for various devices and screen sizes. By utilizing flexible layouts and fluid grids, I create designs that provide a seamless user experience across desktop, tablet, and mobile devices. Interaction Design and Micro-Interactions: I design intuitive interactions and micro-interactions that enhance user engagement and delight. By incorporating animations, transitions, and feedback mechanisms, I create interfaces that are not only functional but also enjoyable to use. Accessibility and Inclusivity: I adhere to accessibility standards and guidelines to ensure that digital products are accessible to users of all abilities. By designing with accessibility in mind, I create interfaces that are usable, inclusive, and compliant with accessibility regulations. Usability Testing and Iteration: I conduct usability testing to gather feedback from real users and identify areas for improvement. By iterating on the design based on user feedback, I ensure that the final product meets user needs and expectations. UI/UX Documentation and Handoff: I provide comprehensive documentation and design assets to facilitate seamless handoff to development teams. From design specifications to style guides, I ensure that developers have all the information they need to implement the design accurately. Continuous Support and Optimization: I offer ongoing support and optimization services to ensure that digital products evolve with changing user needs and technology trends. By monitoring user feedback and analytics, I identify opportunities for refinement and optimization to enhance the overall user experience. With a focus on user-centric design and a passion for creating meaningful digital experiences, I am dedicated to helping clients achieve their goals through innovative UI/UX design solutions. Each project is customized according to scope and deliverables. Final pricing is determined based on the specific needs of the client.