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It's not just millennials who love pink. Major liquor brands are also cashing in on this rosy hue and launching creative new pink riffs on classic spirits. We've seen rosé vodka and rosé cider, and now gin brands are going blush. Traditionally made by adding bitters to gin to give it a rosy hue, pink gin was a favorite of the Royal Navy in the 19th century due to the bitters' curative properties as a nausea remedy. History!
Although pink gin has existed as a simple cocktail recipe for years, we're now seeing new pink gin styles emerge from major liquor brands — including Wölffer Estate, Beefeater, and Boodles. Here are our current favorite pink gins.
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Infused with fresh rhubarb and juicy strawberries, this pick from British brand Boodles is the newest player in the pink gin game. With a sweet, slightly tart flavor, this pink gin is delicious when topped with tonic water or lemonade, or mixed into fruity cocktails.
Using rosé wine as its base spirit, this pink gin is made with juniper berries and fresh mint handpicked onsite at Wölffer Estate's gorgeous winery in Long Island, New York. A small amount of grape skin extract creates the pretty pink hue. With hints of anise, fennel, cumin, coriander, and cardamom, this flavorful and herbaceous spirit will add instant freshness to any cocktail.
This stunning pink gin from German producer The Bitter Truth gets its vivid salmon hue and light herbal flavor from the addition of specially designed aromatic bitters. Whether you use this rosy spirit in a martini or a gin and tonic, this pink gin will add spicy and aromatic notes of cinnamon, cardamom, and cloves to any classic cocktail.
Harkening back to the Victorian era, this pink gin from Gin Lane 1751 is made by infusing gin with bitters, which gives the spirit a spicy flavor and light pink hue.
Cleverly enough, Gin Lane 1751 gets its name from the Gin Act of 1751 — a British law that was enacted in order to reduce the consumption of spirits and reduce the crime rate in London. Good thing times have changed!
This cheeky pink gin liqueur from e-tailer Firebox is made with London dry gin, sweet liqueur, and a healthy (unhealthy?) dose of iridescent shimmer.
Described by the brand as a “mythical spirit infused with the seductive tears of lovesick unicorns,” we're not really sure what to think of this wacky little spirit, but we think it would make one hell of a gag gift or bachelorette party favor.
This pink gin is based on the traditional Beefeater London Dry gin expression, with the addition of fresh strawberries to complement its inherent citrus and juniper flavors. We love using this juicy pink gin in our G&Ts.
Danielle is the former food & drink editor for BestProducts.com, where she put her knowledge as a cocktail consultant and connoisseur to use; her work can also be spotted on Thrillist, Food & Wine, and Delish. Prior to joining BestProducts.com in 2016, she was slinging fancy cocktails in Brooklyn, reporting on the best bars and restaurants in the country for Food & Wine magazine, and drinking all the whiskey New York has to offer. Outside of work, you’ll most likely find her catching the end of happy hour at her favorite bars in New York or dreaming up pretty new drink recipes.
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