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Product updates, guides, and engineering notes from the team.
Oct 7, 2026Blogo Team
Content Refresh Checklist: Decide What to Update in a B2B Blog
A 14-point content refresh checklist for B2B blogs with what "pass" looks like for each check, a triage table for choosing posts and a worked example.
Read moreOct 7, 2026Blogo Team
Keyword Cannibalization: Find and Fix Overlapping B2B Pages
Diagnose keyword cannibalization with query and page evidence in Search Console, then choose whether to differentiate, merge or keep related B2B pages.
Read moreOct 7, 2026Blogo Team
Blog Post SEO Checklist for B2B Teams Before Publishing
A pass/fail blog post SEO checklist for B2B manufacturers: intent, title, description, URL, images, links, facts and the Search Console check after publishing.
Read moreOct 7, 2026Blogo Team
How to Get Blog Posts Indexed: A Practical Diagnostic Guide
Find why a blog post is not indexed using public URL checks and Search Console, while separating discovery, crawling, indexing and ranking.
Read moreOct 7, 2026Blogo Team
Internal Linking for B2B Blogs: Product Pages, Guides and a Worked Example
A decision rule for when a post links to a product page and when a product page links back, with anchor wording, counts and a worked example.
Read moreOct 7, 2026Blogo Team
Blog vs Landing Page: Which Should Serve a B2B Search Intent?
Choose a blog or landing page by the buyer task, available evidence and next action, with a decision table and a worked example for B2B manufacturers.
Read moreOct 7, 2026Blogo Team
AI Content Review Checklist: Approve B2B Drafts Responsibly
Review AI drafts for reader relevance, approvals, current evidence, privacy and accessible delivery before handing a B2B article to publishing.
Read moreOct 7, 2026Blogo Team
B2B Content Brief Template: Plan an Article Buyers Can Use
Copy a B2B content brief template covering buyer intent, evidence, technical owners, scope, internal links and the next action before drafting.
Read moreOct 7, 2026Blogo Team
AI Search Optimization for B2B: What Is Known and a Page Checklist
What Google and OpenAI have published about AI search sources, what nobody outside them knows, and a pass/fail checklist for a B2B supplier site.
Read moreOct 7, 2026Blogo Team
B2B Blog Call to Action Examples for Supplier Websites
Ten B2B blog CTA examples sorted by buyer stage, with when each one fits, the paragraph to write around the button, placement, form fields and common mistakes.
Read moreOct 7, 2026Blogo Team
Turn Sales Questions into B2B Blog Posts: A Working Method
A six-step method for turning repeated buyer questions into B2B blog posts, with a question ledger, a worked example of twelve questions and a ready-to-use brief.
Read moreOct 7, 2026Blogo Team
Technical Content Writing for B2B: Interview to Approved Draft
What technical content writing is, the five kinds a manufacturer publishes, and a five-step method from engineer interview to approved draft, with a worked rewrite.
Read moreOct 7, 2026Blogo Team
SEO Content Writing vs Copywriting for B2B Websites
SEO content writing answers a question; copywriting asks for a decision. A page-by-page decision table for supplier websites, plus one topic written both ways.
Read moreOct 7, 2026Blogo Team
Build a Topical Map for a B2B Website Around Buyer Tasks
Build a B2B topical map from buyer decisions and existing URLs, with a complete example map for a custom-parts supplier showing what to create, improve or merge.
Read moreOct 7, 2026Blogo Team
AI Blog Writing Prompts for B2B: Brief, Draft and Review
Six complete AI blog writing prompts for B2B manufacturers, covering interview, outline, draft, claim check, clarity edit and title, with every placeholder explained.
Read moreOct 7, 2026Blogo Team
WordPress AI Writing Workflow: Connect, Review and Save Drafts
A seven-step WordPress AI writing workflow: pick the right user role, connect with an application password, send drafts only, verify the saved post and publish by hand.
Read moreOct 7, 2026Blogo Team
Why Your B2B Blog Gets No Traffic: A Page-Level Audit
Four checks in order for a blog post with no search traffic: indexed, matched to a real search, better than what ranks, reachable from your own site.
Read moreOct 7, 2026Blogo Team
How to Cite Sources in B2B Blog Posts
Which statements need a source, what counts as a good one for an industrial topic, where the link goes, and what to do with a figure you cannot trace.
Read moreOct 7, 2026Blogo Team
AI Writer vs B2B Content Agency: Compare Total Cost and Work
What an AI writer and a content agency each need from you, where each one fails, and a formula to work out your own cost per published article.
Read moreOct 7, 2026Blogo Team
Show Real Manufacturing Expertise in AI-Assisted Content
What first-hand detail looks like on the page, ten-minute interview questions to get it from an engineer, a real named author, and what never to fake.
Read moreOct 7, 2026Blogo Team
Update an Old Post or Write a New One? A Decision Rule
Use Search Console to decide: update a post that already gets impressions, merge two posts that share queries, write new only where no page fits.
Read moreOct 5, 2026Blogo Team
100 B2B Questions: 94% of Cited Pages Were Inner Pages
Our 2026 study of 325 recorded API citations: page types cited for B2B content and SEO-tool questions, homepage vs inner page, and the evidence limits.
Read moreOct 5, 2026Blogo Team
How to Turn Google Search Console Data into a Content Plan
Step-by-step: find striking-distance queries, pages to refresh and missing topics in GSC, then turn them into a ranked writing plan.
Read moreOct 5, 2026Blogo Team
How to Fact-Check AI-Written Articles Before You Publish
A practical checklist to catch invented numbers, fake sources and risky claims in AI drafts — and which facts only your team can confirm.
Read moreOct 5, 2026Blogo Team
Does Google Penalize AI Content in 2026? What the Guidance Actually Says
What Google's guidance says about AI-written pages, scaled content abuse and helpful content — and how to publish AI-assisted articles safely.
Read moreOct 5, 2026Blogo Team
How to Write a "Material A vs B" Article That Wins RFQs (Template)
The structure, comparison table and evidence that make supplier comparison articles rank, get cited by AI and convert to quote requests.
Read moreOct 5, 2026Blogo Team
How to Write a Buyer's Guide for a Custom Manufactured Product
A buyer's-guide outline for custom products: specs, tolerances, MOQ, lead times, certifications and the questions buyers ask before an RFQ.
Read moreOct 5, 2026Blogo Team
Is Our Blog Bringing Leads? 7 Metrics B2B Manufacturers Should Track
Which Search Console, analytics and CRM numbers show whether blog posts bring inquiries — and the vanity metrics to ignore.
Read moreOct 5, 2026Blogo Team
How Often Should a B2B Manufacturer Publish Blog Posts?
Publishing cadence that actually moves leads for small manufacturers, with a 6-month look at our own site's Search Console curve (domain withheld).
Read moreOct 5, 2026Blogo Team
Should You Link to Other Suppliers in Your Blog Posts?
When outbound links help trust and rankings, when they send buyers to competitors, and the source types that are always safe to cite.
Read moreOct 5, 2026Blogo Team
How to Decide What to Write Next on a Manufacturer's Blog
A repeatable 5-source method — sales questions, Search Console, competitors, old posts, buyer FAQs — to pick the next article that brings RFQs.
Read more
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