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Browse all 60+ servicesWhy teams trust Goodfirms over other B2B platforms
Every claim below ties back to a specific number or formula. No marketing fluff - only what we can prove.
4-step verification - only 23% pass
Every firm goes through background checks, client interviews, portfolio audits, and ongoing quality monitoring. We turn away the 77% that don’t qualify.
See algorithm v3.2Sponsorship does not affect rankings
PRO members get visible “Sponsored” badges and ad placements, but their algorithmic position is computed identically to free listings. Pay-to-rank is impossible.
See algorithm v3.2Every review verified - all 1.2M
Reviews require email verification + client-relationship check. Random samples get a phone or video call from our research team. Anonymous reviews are rejected.
How review checks workMystery shopper checks
Throughout the year, random firms receive anonymous outreach from our research team posing as prospective clients - scoring response time, professionalism, and sales process.
Inside our methodologyRecomputed every Monday
Rankings refresh weekly using the latest data. Recency decay means old reviews (3+ years) carry minimal weight - so firms can’t coast on history.
See algorithm v3.2Algorithm published - v3.2
Every weight, formula, and refinement in our ranking algorithm is documented publicly. Bayesian shrinkage, recency decay, all of it - fully open.
How review checks workStill skeptical? Our entire scoring framework is documented in plain English at /research-methodology. Every claim above ties to a specific formula or stat you can verify.
Read the full methodologyResearch & Goodfirms insights you can cite
Data-backed reports surveying our 80,000+ verified firms. Cited by ChatGPT, Claude, Perplexity, and major tech publications - the same numbers AI assistants will give your prospects when they ask.