Leadership Team

Henrik Müller-Hansen

CEO & Founder

Henrik and his team launched Optimalprint in 2007. As Optimalprint grew so did the idea on how to improve the profitability and efficiency within the printing industry. This led to the launch of Gelato in August 2012.

Previously, Henrik worked at Tele2, a telco challenging the traditional industry. Henrik held positions such as CEO-assistant and Head of the Business Customer Area in Sweden. From 2003 to 2006 he was CEO of Tele2 Norway, growing the company from 1.5 billion NOK to 3.2 billion NOK.

Henrik has an M.Sc.E; Major in Managerial Economics from Stockholm School of Economics, Sweden.

Rebecca Razulis

COO

Rebecca leads Operations and Supply Chain, working with our production and distribution partners across the world to offer Gelato customers high-quality, sustainable products and speedy delivery, accessible via one global print cloud.  Previously, she worked in Customer Service for Amazon, where she was responsible for customer experience, delivery experience, executive customer relations, and social media customer service in the UK. Prior to Amazon, Rebecca worked as a Strategy & Operations consultant at Deloitte specializing in global logistics.

Rebecca holds an MBA from INSEAD and a BA in Latin American Studies and East Asian Studies from Johns Hopkins University in Baltimore.

Minna Philipson

CMO

As Chief Marketing Officer (CMO), Minna is responsible for brand, marketing, and communications at Gelato.

Minna joins after leading Marketing and Brand at TIER Mobility. Before this role, Minna headed marketing and branding for luxury watchmaker Tag Heuer, following three years as Chief Marketing Officer for the Danish jewelry behemoth Pandora and nine years in marketing roles at Adidas.

Minna holds an MSc. Economics and Marketing from Karlstad University.

Oliver Ridley

CTO

Oliver leads the technology and data teams at Gelato.  He has worked with product management and engineering teams around the world in a variety of sectors for nearly twenty years, from start-ups to large multinational companies.  Earlier in his career, he spent ten years at eBay designing and building features for millions of customers, and led the team responsible for all selling products across the European markets.

Oliver holds a bachelor’s degree in Physics from Imperial College, London, and studied Marketing Management at the University of Cape Town.

Yvonne Rivera

CPO (Chief People Officer)

Yvonne is heading our HR department. Before Gelato, Yvonne worked for TietoEVRY, a leading IT services and software provider in the Nordics with 8,500 employees. There she was responsible for the HR departments in the company’s international subsidiaries, compliance, and business development.

Prior to TietoEVRY, she experienced the start-up world where she as Country & HR Manager started Lycamobile´s office in Norway.