There's a reason world-class founders choose us.

We're a different type of venture firm. We wake up every morning and ask ourselves how we can help our portfolio companies move the needle. From in-the-weeds to twenty thousand feet, we are partners at every level. But don't just take our word for it...
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
David Pruwer
Co-founder & CEO / Ritual
What's great about Ground Up is that they are very true to their name. They are in the trenches with us. If there's any problem on the table, they roll their sleeves up and get to work. They have been amazing partners on this journey.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Oren Charnoff
Co-founder & CEO / Fondue
What's so great about working with Ground Up is that they have just as much grit as the entrepreneurs that they back. They treat every task with respect, and there is no request that's beneath them.
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
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There's a reason world-class founders choose us.

We're a different type of venture firm. We roll up our sleeves, dive into the nitty-gritty, and work day and night to help our founders move the needle. But don't just take our word for it...
Get to know us
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
David Pruwer
Co-founder & CEO / Ritual
What's great about Ground Up is that they are very true to their name. They are in the trenches with us. If there's any problem on the table, they roll their sleeves up and get to work. They have been amazing partners on this journey.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Oren Charnoff
Co-founder & CEO / Fondue
What's so great about working with Ground Up is that they have just as much grit as the entrepreneurs that they back. They treat every task with respect, and there is no request that's beneath them.
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
David Pruwer
Co-founder & CEO / Ritual
What's great about Ground Up is that they are very true to their name. They are in the trenches with us. If there's any problem on the table, they roll their sleeves up and get to work. They have been amazing partners on this journey.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Oren Charnoff
Co-founder & CEO / Fondue
What's so great about working with Ground Up is that they have just as much grit as the entrepreneurs that they back. They treat every task with respect, and there is no request that's beneath them.
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
David Pruwer
Co-founder & CEO / Ritual
What's great about Ground Up is that they are very true to their name. They are in the trenches with us. If there's any problem on the table, they roll their sleeves up and get to work. They have been amazing partners on this journey.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Oren Charnoff
Co-founder & CEO / Fondue
What's so great about working with Ground Up is that they have just as much grit as the entrepreneurs that they back. They treat every task with respect, and there is no request that's beneath them.
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
David Pruwer
Co-founder & CEO / Ritual
What's great about Ground Up is that they are very true to their name. They are in the trenches with us. If there's any problem on the table, they roll their sleeves up and get to work. They have been amazing partners on this journey.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Oren Charnoff
Co-founder & CEO / Fondue
What's so great about working with Ground Up is that they have just as much grit as the entrepreneurs that they back. They treat every task with respect, and there is no request that's beneath them.
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them

There's a reason world-class founders choose us.

We're a different type of venture firm. We wake up every morning and ask ourselves how we can help our portfolio companies move the needle. From in-the-weeds to twenty thousand feet, we are partners at every level. But don't just take our word for it...
Ben Sesser
Co-Founder & CEO / BrightHire
They're fantastic, they lean in with hustle, and are entrepreneur-focused. They've been a total pleasure to work with and we’re really excited to have them in our corner for the journey ahead.
Michael Hershfield
Founder & CEO / Accrue
Ground Up has earned “first call” status. They are committed to unlocking new customers, digging into product innovation, and most importantly leading with mensch energy. I am very grateful and proud to have them on the journey with me.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Ben Sesser
Co-Founder & CEO / BrightHire
They're fantastic, they lean in with hustle, and are entrepreneur-focused. They've been a total pleasure to work with and we’re really excited to have them in our corner for the journey ahead.
Michael Hershfield
Founder & CEO / Accrue
Ground Up has earned “first call” status. They are committed to unlocking new customers, digging into product innovation, and most importantly leading with mensch energy. I am very grateful and proud to have them on the journey with me.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Ben Sesser
Co-Founder & CEO / BrightHire
They're fantastic, they lean in with hustle, and are entrepreneur-focused. They've been a total pleasure to work with and we’re really excited to have them in our corner for the journey ahead.
Michael Hershfield
Founder & CEO / Accrue
Ground Up has earned “first call” status. They are committed to unlocking new customers, digging into product innovation, and most importantly leading with mensch energy. I am very grateful and proud to have them on the journey with me.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Ben Sesser
Co-Founder & CEO / BrightHire
They're fantastic, they lean in with hustle, and are entrepreneur-focused. They've been a total pleasure to work with and we’re really excited to have them in our corner for the journey ahead.
Michael Hershfield
Founder & CEO / Accrue
Ground Up has earned “first call” status. They are committed to unlocking new customers, digging into product innovation, and most importantly leading with mensch energy. I am very grateful and proud to have them on the journey with me.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Ben Sesser
Co-Founder & CEO / BrightHire
They're fantastic, they lean in with hustle, and are entrepreneur-focused. They've been a total pleasure to work with and we’re really excited to have them in our corner for the journey ahead.
Michael Hershfield
Founder & CEO / Accrue
Ground Up has earned “first call” status. They are committed to unlocking new customers, digging into product innovation, and most importantly leading with mensch energy. I am very grateful and proud to have them on the journey with me.
Izzy Rosenzweig
Founder & CEO / Portless
Working with Ground Up is like having another founder on the team. Not a week goes by that I don’t get assistance or help from the team. It really feels like having additional people on the team who have a vast network and unlimited energy.
Nina Kuruvilla
Co-Founder / Daily
The Ground Up team is great. They're super committed, bring value to the round, and their introductions for customers and hiring have been excellent. We can't say enough great things about them. Plus they're super nice!
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
Minna Song
Co-founder & CEO / EliseAI
The Ground Up team is amazing. They strongly believe that the founders are the best people to be running their company, and they're there to support and empower them. We trust them a lot.
Chen Konfino
Co-Founder & CEO / Younity
The partners at Ground Up are the ultimate investors as they understood our vision and lent us a great deal of credibility, which helped accelerate our progress significantly. They continue to be both supportive and active, and we are grateful to have them
Dov Kaufmann
Co-Founder & CEO / Tolstoy
These guys are no-nonsense, true believers who backed us from day one. Some of our best hires and customers are thanks to their relentless support. They're the best VC I’ve ever worked with, and I doubt anyone will ever impact Tolstoy as profoundly as they have.
Yael Shemer
Co-Founder & CMO / Tulu
Ground Up is always our first call whenever we need advice. They're always available and they hustle for us like they're on the founding team. Any founder would be lucky to have them!
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We’re Generalists who.

invest $500k - $1.5M

.in Pre-Seed and Seed

.startups based in the.

US and Israel

Our value punches above our check size

Motivated to outperform, we use our powerful network, insane hustle, and out-of-the-box creativity to earn our spot on the cap tables of some of the world's most promising startups alongside top-tier investors.
Launching Wardrobe on Cheddar at the NYSE.
Michael from Accrue and our GP, Cory. NY Rangers game.

Trusted advisors and close friends

We check our egos at the door and jump into the trenches with you as you build your business. Our relationship with founders is one in which we intend to grow together, learn from each other, and hold each other accountable.
Meet the Team
Our commitment to founders

We want founders to view us as an extension of their headcount

Drop us a message