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A mountain with "Maximizing Lifetime Value" text beside it.

New study uncovers 12 best practices to increase lifetime value

Most agency owners focus the bulk of their efforts on top-of-the-funnel activities: more leads, more deals, more wins. But long-term growth doesn’t come from the number of clients you sign—it comes from how long they stay, how much they spend, and how much value you create for each other along the way. That’s Client Lifetime […]

View of Mellows Bridge in Dublin - Ireland

ICANN84 recap

The ICANN Community met for this year’s Annual General Meeting in Dublin, Ireland and, while the weather was a bit gray, the conversations and conference sessions sparked many bright ideas. ICANN policy work isn’t always glamorous. Conference centers can blur together, and even the most meaningful topics can test your focus by the fifth meeting […]

Three pills with web3 myths struck through.

Busting the biggest myths about Web3 for domain resellers

Web3 is shaping the next phase of the Internet. As the next round of new top-level domain (nTLD) applications approaches, Web3 is becoming a bigger part of the conversation. The lines between Web2 and Web3 are starting to blur, opening new opportunities for domain resellers to explore. Still, there’s a lot of confusion about what […]

Tiered Access Compliance and Operations (TACO) statistics

Tiered Access update: Privacy services, proxy registrants, and updated statistics

Two important questions have been gaining traction within the ICANN community in 2025: how should registrars disclose information protected by Whois Privacy services, and should third-party proxy services be regulated as a new Contracted Party? There was a lot of conversation—both scheduled and informal—around these topics at previous ICANN meetings, and it will continue at […]

Words associated with Web3 floating in pill boxes, the .locker logo underneath.

Helping your clients take their first step into Web3 with .locker

The Internet has been evolving in waves. First came Web1: static pages and limited interaction. Then, Web2 transformed the experience into today’s dynamic, user-driven web. Now, the next wave is taking shape: Web3, built on decentralization, transparency, and individual ownership. Web3 introduces new ways of managing identity, assets, and presence online—using blockchain to keep records […]