Overview of the Cross-Border E-Commerce Exhibition Zone

Empowering a New Cross-Border Ecosystem and Facilitating Dual Circulation in Cross-Border Trade

Cross-border e-commerce has become a new driving force for the transformation and upgrading of foreign trade, a new channel for innovation-driven development, and a new bridge for digital economy construction. The Cross-Border E-Commerce Exhibition Zone is strategically focused on the industry it represents, better aligning with the rapid development needs of the sector. Leveraging the abundant resources of the organizing committee, the exhibition zone adheres to a more professional, effective, and mutually beneficial exhibition philosophy. It aims to create a highly influential professional platform for exhibition, exchange, and trade negotiations in the cross-border e-commerce industry. It also seeks to assist traditional industrial and trading enterprises in expanding their brands overseas, establish a comprehensive cross-border e-commerce ecosystem, and promote the in-depth development and all-round integration of the cross-border e-commerce industry in East China and across the nation as a whole.

The Cross-Border E-Commerce Zone at the 34th East China Fair is located in Hall W4 of the Shanghai New International Expo Centre. Aligned with the theme "Intelligence Shapes the Future: Full-Chain Reconstruction and New Growth of Cross-Border E-Commerce in the AI Era", it showcased the distinctive features and innovation of cross-border e-commerce platforms, service providers, and enterprises across the sector's whole industrial chain. Bringing together over 150 platforms and service providers, it constructed a comprehensive ecosystem matrix covering platforms, logistics, finance, and technology, combined with high-level professional thematic forums. It is dedicated to building an effective platform for industry trade, exchange, and information connectivity for Chinese manufacturing and foreign trade enterprises, driving the digital transformation and upgrading of the traditional foreign trade industry, promoting the stabilization and quality improvement of foreign trade, and highlighting the vigorous momentum of digital transformation in foreign trade in the AI era.

Previous Edition Recap:

The 34th East China Fair was held from March 1 to 4, with the Cross-Border E-Commerce Exhibition Zone located in Hall W4 of the Shanghai New International Expo Centre. Aligned with the theme "Intelligence Shapes the Future: Full-Chain Reconstruction and New Growth of Cross-Border E-Commerce in the AI Era", this core exhibition zone brought together over 150 platforms and service providers, creating a comprehensive ecosystem display matrix covering platforms, logistics, finance, and technology. Exhibitors included leading platforms such as Amazon, 1688, Made-in-China.com, and NetEase Waimatong; logistics service providers like China Post and Forest Shipping; and payment institutions such as Payoneer and Chinapay International. The event also attracted participants like the Zhejiang Luqiao China Daily Necessities Mall. The mall made its debut with the Taizhou International Direct Sourcing Center, offering a full-chain solution integrating "industrial clusters + direct sourcing platforms + cross-border e-commerce". High-level professional forums were held concurrently on-site, focusing on the practical application of AI across all stages of cross-border e-commerce, effectively promoting the global expansion of industrial and trade enterprises and facilitating precise resource matching.