Our foundation & progress

This archive contains material from previous phases of the Ecoflow initiative. The work laid an important foundation for what Ecoflow X is building today

our journey so far

2024

Ecoflow I

Ecoflow I explored how streaming applications and connected TV devices could reduce energy consumption through smarter playback, interface design, and device-level optimisation. The project focused on practical features such as eco modes, brightness reduction, and audio-only playback to better understand the energy impact of streaming at the consumer level.

Explore Ecoflow I ➜

2025

Ecoflow II

Ecoflow II expanded into the streaming distribution chain, using digital twin modelling and scenario testing to explore how infrastructure, networks, and delivery workflows could operate more efficiently. The project focused on system-level optimisation, transparency frameworks, and cross-industry collaboration to better understand energy use across streaming operations.

Explore Ecoflow II ➜

ARTCILES

Signals & Insights

Explore our collection of articles focused on sustainability in media and streaming. Learn how industry leaders are driving change, discover practical strategies for reducing environmental impact, and stay informed on the latest advancements in sustainable practices.

How to measure, estimate & quantify energy usage of cloud services

Read full article

Understanding TV Functionality and the Impact of UI Design on Energy Consumption

Read full article

How to Engage with Sustainability: a Guide for Media Organisations

How we can help you