e.l.f. Beauty: A Different Kind of Beauty Company

Creating
a different
kind of
beauty
company.

We disrupt

norms.

Shape culture.

Connect

communities.

Through

positivity,

inclusivity and

accessibility.

Explore our brands

Premium-quality makeup at mic-drop prices.

elf lip oil

Premium-quality makeup at mic-drop prices.

Premium-quality skincare at get-real prices.

a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

High-performance clean beauty, powered by plants.

well people blush powder product

High-performance clean beauty, powered by plants.

Holistic beauty and skincare created with Alicia Keys.

Alicia Keys holding Keys Soulcare product

Holistic beauty and skincare created with Alicia Keys.

Biocompatible, clinically-effective skincare.

Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

Positivity, Inclusivity & Accessibility

Introducing ‘Dupe That!’

An invitation to other companies to join our unicorn parade to make positive impacts

Read the Impact Report

e.l.f. news

You don’t wanna miss this.

Let’s get e.l.f.ing real.

Anything is e.l.f.ing possible