by Parra

Masterminded by Dutch designer Pieter ‘Parra’ Jannsen, by Parra clothing draws constant creative reference from colourful ‘90s rave culture and a passion for abstract artistry. Sibling to Tired Skateboards and sharing the same hybrid characters and signature graphics, quarterly drops from the brand include by Parra t-shirts, as well by Parra caps, sweaters and accessories that focus on acknowledging the weird, the everyday and the awkward. Based in Amsterdam and launched in 2006, off the back of Janssen’s first brand Rockwell and the bi-annual Rustico the Great collections from 2004, by Parra’s explorative and post-pop graphic design style captures skate and streetwear culture through a vibrant and unfiltered lens. Assigned the nickname ‘Parra’ (short for paranoid) by Patta’s Gee Schmidt,...Read more