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This article is here to show you the most common email marketing mistakes made by small businesses and what to do instead.

Payroll is a business enabler. 

It all started with a single, painfully awkward meeting.

As a marketer, I’ve often found myself buried under manual workflows — sending follow-up emails, segmenting audiences, scheduling social media posts, and trying to personalize content at scale. The process was time-consuming, prone to errors, and, frankly, challenging.

When everything’s generated, how do you spot the genuine?

There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals. 

Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms. 

A few years ago, while juggling multiple roles at a startup, I found myself designing posters, company greetings, and business cards in addition to writing content. What started as a side task quickly became a creative outlet I genuinely enjoyed.