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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
There's a quiet revolution happening in the digital world, and it's...
Brand is having a glow-up, and AI is the glam team behind it.
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
Security compliance isn’t simple. Between SOC 2 reports, ISO 27001 audits, and GDPR requirements,...
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
Choosing the right AI voice assistant in 2025 isn’t just about convenience — it’s about finding the...
If there’s one thing I’ve learned watching the legal industry embrace AI, it’s that transformation...
Advertisers are no strangers to AI.
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
I still remember scrolling through my feed last year and realizing how fast the visual world was...
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
A teacher crafting lesson plans.
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
I don’t pull lead lists, but I know when they’re broken.
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
If you're serious about growing your audience on Instagram, visibility and engagement are...
Journalists don’t have time for your pitches.
Some content gets clicks. Great content gets shared. But linkable content? That’s the kind people...
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
Ever launched a big announcement only for it to fall flat?
Navigating sales tax compliance isn’t getting any simpler.
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
I watched it happen in real-time.
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
Workforce planning and development is a hot topic in every organization. However, many still...
Board meetings are where strategy becomes action or stalls completely.
“Let's get to the root of the problem."
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
Having a bad day at work is expected. Having nothing but bad days is not.
When a company needs funding, whether to launch a new product, expand operations, or just stay...
Business owners have enough on their plates without also needing a law degree. From navigating...
What’s the difference between a high-performing team and one that constantly drops the ball? One...
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
Your customers no longer measure your service against competitors in your industry; they measure it...
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
3D printing is awesome, until your software turns it into a nightmare.
It all started with a single, painfully awkward meeting.