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Utilisateur vérifié à Logiciels informatiques
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What do I get with Azalead that I don't get with Google Analytics?
Azalead identifies in real-time the B2B accounts (contact names, pageviews, firmographics, etc,) visiting your website. We turn the essence of Google analytics’ anonymous traffic view into actionable data for marketing, by providing analytics in an “account view”. For instance, you will get page... Lire la suite
G2
Utilisateur vérifié à Logiciels informatiques
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What can I do with the Mobile App?
In addition to the ABM platform, Azalead provides a mobile application for sales teams.
- Get alerts when your target accounts visit your website.
- Configure weekly reports by email.
- See which companies visit your website.
- See how many times they visit and which web pages.
- See... Lire la suite
G2
Utilisateur vérifié à Logiciels informatiques
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Why should my company use Account-Based IP Advertising?
With IP Advertising, you can reach and influence target account employees that have never visited your website before at a global level; increase your target account coverage on existing accounts for expansion; measure engagement uplift by account vs. non-targeted standard display advertising.... Lire la suite
G2
Utilisateur vérifié à Logiciels informatiques
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What's included in the free version of Azalead?
The free version of Azalead includes the company identification and Account-Based Analytics. With the free version, you will be able to see which accounts visit your website; analyze website activity on up to 1.000 accounts per month; build a target account list; receive an email summary; and... Lire la suite
G2
Utilisateur vérifié à Logiciels informatiques
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What is the difference between Account-Based Marketing and Account-Based Advertising?
Account-Based Marketing (ABM) is a strategy that aligns your marketing and sales effort on strategic accounts to drive larger deal sizes and shorter sales cycles. Account-Based Retargeting (ABR) and Account-Based IP Advertising are powerful tools used within a more global ABM strategy. With... Lire la suite
G2
Utilisateur vérifié à Logiciels informatiques
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What is Account-Based IP Advertising?
Account-Based IP Advertising is part of the ABM toolkit. The tool enables you to target accounts that have never visited your website before, advertise specifically to those target accounts and then measure Ad impact per account.
G2
Utilisateur vérifié à Logiciels informatiques
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What is Account-Based Retargeting?
Account-Based Retargeting is part of the ABM toolkit. The tool allows you to cut media wastage by deploying targeted and sequenced, precision ad messages throughout the sales cycle exclusively to those account which have shown intent to buy by previously visiting your website.
G2
Utilisateur vérifié à Logiciels informatiques
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What is Account-Based Marketing?
A discipline based on understanding buyer behavior and engaging a specific set of accounts with timely, relevant and personalized communications.
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