HubSpot Tools

AI Search Grader

See how visible your brand is in AI-powered search engines. Spot where you are doing well and where you can improve to increase brand awareness and sentiment.

New tool! Currently experiencing high levels of demand

How to use HubSpot’s AI Search Grader

Here is how you can use AI Search Grader to evaluate brand performance on AI-powered search engines:

Step 1: Enter the details of the brand you want to analyze. This can be your own brand or a competitor that you want insight on. 

Step 2: In the background, AI Search Grader will run the queries your customers and prospects are using to research your industry.

Step 3: Receive a holistic score based on brand sentiment and share of voice.

Step 4: To access the full report, fill out the form for a detailed analysis of brand sentiment, share of voice, and a summary of your current strengths and weaknesses in the AI search landscape.

AI Search Grader: See how visible your brand is in AI-powered search engines and find areas to improve brand awareness and sentiment.

What is AI Search Grader?

AI Search Grader is a powerful free tool designed to analyze your brand for today’s AI search engines. 

Optimizing for traditional search is no longer enough. Your prospects and customers are moving to ChatGPT, Perplexity, and other AI search engines for information. If your brand isn’t showing up in AI search results, you’re missing a vital opportunity to reach your audience. 

AI Search Grader can help you understand how these models view your products or services and spot areas with room to improve your search performance.

AI Search Grader: See how your brand performs in AI search engine results, and analyze how you compare to other businesses in your industry

Assess your brand’s visibility and presence

Unlock valuable insights into how your brand, and even your competitors, are performing on AI-powered search engines. Simply enter your website and briefly describe your products or services.

Get a free analysis of your brand sentiment and share of voice in AI search results, along with a score that tells you how well your brand is performing overall. Now, you can see your results for GPT-4o, and we are actively working on adding more AI search engines soon.

AI Search Grader: Get a detailed analysis of how your brand shows up on AI search engine results. This will help you understand your brand's performance better.

Maximize your AI search performance

Understanding how (and if) your brand shows up in AI search results is just the first step to enhancing your online presence. With AI Search Grader, you’ll receive a comprehensive analysis to learn where your brand is doing well and areas that need improvement, offering valuable insights to fuel your marketing strategy.

By understanding what is and isn't working, you can identify opportunities for investment and growth. You’ll be able to amplify your brand awareness and fine-tune your approach to increase brand sentiment and share of voice.

More information

Currently the tool will analyze results from GPT-4o but we are working to incorporate more platforms soon — stay tuned!

The tool is free to use as many times as you’d like. Use it to analyze your own brand or other companies in your industry to assess performance and visibility.

AI Search Grader is designed for anyone looking to better understand their brand presence in AI search engine results. This includes marketers, SEO experts, entrepreneurs, blog administrators, or anyone interested in enhancing their brand visibility to increase traffic, awareness, and sales.

As more people move to AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods. If your brand is not visible or well-represented in AI search engine results, you could miss out on opportunities to engage with your potential audience and customers. By understanding how your brand appears, you can tailor strategies to improve visibility, relevance, and effectiveness in reaching and serving your audience in this evolving digital landscape.