Musings on design, experience and technology.
Articles
Craft in a post-AI world
AI can generate output that’s right for someone, but that someone won’t necessarily be you. Crafting for impact requires intention, thought and care – essential elements for a satisfying experience that only humans can bring.
You don't have to be a unicorn
UX, UI and Product disciplines are related, but distinctly different. A generalist (aka. "unicorn") is often touted as a job candidate in high demand, but the reality doesn't always match the advertising.
What does a good website cost?
Cost alone is a poor marker for project success. Instead, a focus on quality leads to longer-lasting success as you minimise technical debt, maintenance costs and website “erosion”.
Understanding WCAG 2.2
WCAG 2.2 brings nine new accessibility criteria, with several targeting cognitive and learning barriers. With these changes come clearer plans for building websites that don’t leave users lost or stuck.
How deep do we dive?
Lean user research uses lightweight and targeted strategies to gain lots of insight for relatively less cost. Early, nimble research helps catch critical ‘unknown unknowns’ and incorrect assumptions before they can jeopardise the project budget.
Surfacing content for LLMs
GEO focuses on LLMs and AI assistants that summarise, synthesise, or directly answer user questions. Focus on high-quality content and deep expertise in your topic to remain relevant in the new world of LLM search.
Turning insight into impact
Empathetic design is the practice of crafting products that respect the human experience. While empathy-based work may take longer or cost more, the value proposition and results promote stronger engagement and better outcomes.
Accessibility means designing for yourself too
Accessibility isn’t just for “other people”, it’s for all of us, including you. Whether it’s a migraine, slow internet, or simply growing older, everyone faces temporary or permanent limitations at some point, making accessible design a gift to your future self.
How good design shows your brand is credible
Your website is more than just a digital storefront, it’s a reflection of your brand’s values, priorities and trustworthiness. When designed with care, clarity and personality, it quietly reassures users that your business is worth engaging with.
Writing effective, user-centered content
Good writing isn’t always good web writing. This article breaks down how to write clear, useful, and human-focused website content that actually works, from getting to the point fast to writing for real people, not just search engines.