In his video clips and commercials, he was a pioneer for a number of things. For example the video clip he made for IAM (Je danse le Mia)
was the first video clip using the morphing techniques. He also took the technique used by
Bruce Bickford in the 1971 animation
The last battle on Flat Earth (1971) where several cameras take pictures at the same time around somebody and applied it to live action. This technique was used by Gondry in a commercial for insurance, then in
Björk's "Army of Me" video clip and in
Matrix (1999).
