The Colgate Comedy Hour

Recently, Gloria O'Connor (Donald's widow) told me that she thought the Nov. 22, 1953 Colgate Comedy Hour was the first color telecast of the newly-approved color system. Evidently it was part of a test. Many old-timers have insisted that the Jan 1 Rose Bowl Parade was the first color telecast. Can anyone shed some light on the Colgate Comedy Hour? I met Joyce Smith, one of the original dancers, at an NBC Reunion and she also believed that the show was telecast in color. It would be a good thing to straighten this out for the history books. In addition, Joyce said the Comedy hour originated at the original 'El Capitan' theater on Vine Street.

An earlier comment claims that an episode in November 1953 was the first color television broadcast ever. That is not so. The Federal Communications Commission, on Oct. 10, 1950, approved a color television system developed by CBS that was not compatible with existing black and white television sets. However, a court challenge by RCA, which was developing its own color system that was compatible with black and white sets, tied up the inauguration of the CBS color system until a decision for CBS by the U.S. Supreme Court in May 1951.

Finally, on June 25, 1951, CBS broadcast a one-hour program in color, called "Premiere", featuring Ed Sullivan and other CBS stars, and carried it on a five-station East Coast CBS-TV hookup.

The episode of "The Colgate Comedy Hour" broadcast in color in November 1953 was actually the network debut of the rival RCA color television system. In December 1953, the FCC formally reversed its earlier decision and approved the RCA system as the color standard for American television.

The Colgate Comedy Hour of Nov. 22, 1953 was the first telecast of the NBC compatible color system, the FCC reversed it's ruling in December making the NBC system the approved color system. The cast and some of the company was flown from LA to New York to broadcast the program from the Colonial Theater which had color broadcasting capabilities for NBC. There were no color facilities at that time on the West Coast. Just prior to the show starting a man comes on stage an announces that the following program is in NBC Compatible Color and those with B&W sets can still view the program on their B&W sets at home.

I've been lucky enough to see five episodes of this golden age of TV pioneer. The high powered talent was only part of a top notch production. Two of those shows featured Abbott and Costello, who can be seen doing their "Who's on First?" routine and interacting with horror film legend Boris Karloff. The other three are Martin and Lewis shows, and actually made me laugh out loud more than a half century later, their work was that good. In fact, what's obvious from those shows is that there's a lot of ad-libbing going on, and the two seem like they're absolutely having the times of their life. If you find that DVD (the sleeve advertised two shows but actually contains three, all with original commercials, I found it for a dollar at a Dollar General store...talk about a buried treasure!) look for the bit part where Jerry teases two NBC studio cameramen. A true gem. And fans of old TV commercials won't be let down, either, by the catchy jingles and nice animation for Colgate toothpaste, Palmolive soap and shave cream, Halo shampoo or Fab detergent.

'Colgate Comedy Hour' was a first-rate comedy-variety series, performed live from New York City and featuring some of the biggest names in American show business at the time. The series was sponsored by Colgate-Palmolive, a 'health and beauty aids' company which had established a healthy presence in the sponsorship of entertainment since the early days of radio. In the 1940s, Al Jolson had starred in a weekly radio show sponsored by Colgate Tooth Powder, but he mistakenly kept identifying the sponsor as 'Colgate Toothpaste': a different product altogether, which was sponsoring a different radio show at the time.

Apart from its excellent entertainment value, the Colgate Comedy Hour is also important for a technological reason. The episode broadcast live on 22 November, 1953, hosted by Donald O'Connor, was the very first colour tv broadcast. Prior to this, all colour tv transmissions had been closed-circuit only.