When Ring conquered the far east in 1998, then began to spread to the west, audiences were shocked at the nature of new horror. No longer was blood, guts and gore the content used to scare viewers, but sheer unadulterated terror caused by a whole new approach of psychological tension and a surreal dreamlike fear. It spawned a decent sequel which didn't *quite* live up the original due to convolucence of the plot and slight contrivance. But for the 3rd movie in the series (I ignore the Korean 'Ring Virus') they went back to basics, and told a simple story. Ring 0 is a prequel. Yes, not everything is cleared up, but for sheer story telling and quality of drama Ring 0 is the best in the series. It doesn't quite contain the same level of fear as Ring, but that's on purpose to portray Sadako (Who could well be one of the most enduring 'villains' in movie history) as a vulnerable girl - to convey her upbringing and troubled existance. And on this level the movie works extremely well, and the viewer identifies with her. But it just wouldn't be Ring without a scare or 2, and the ending, while not *quite* as terrifying as Ring's ending (Due to the fact we are now getting familiar with Ring's 'tricks') is still extremely chilling and will scare you. Overall, excellent movie and thoroughly recommended.
