I didn't really know what to expect from this short film. It's an ad for a popular car brand and I have seen plenty of those. However, this one is a pleasant surprise - it's a car chase! And a break neck adrenaline fueled one at that. Complete with a skilled driver, a passenger and machine-gun totting villains wrecking hell on a highway late at night. Not the most probable scenario and definitely not one that BMW customers would like to get into, but this isn't really an ad as much as product placement in an action film, only this action film is a brisk 6 minutes. Knowing movie magic any car could do this, but the sleek design of the BMW fits very well with the fast pace of this film (and the others int he series) as well as Clive Owen's mysterious coolness as the Driver. So even if this is just an ad from the point of view of BMW's marketing division, it is a very creative one that film makers have turned into something that is slightly more for we the audience. --- 8/10
