Reading the article in the Memphis paper (see Reviews section of IMDb), explains a lot. One point in the article is that the movie had 12 characters not 4 in the original cut. During test screenings they realized it was too busy. I suspect editing the film shot into a 4 character version simply did not improve the situation but increased its choppiness. Also the original 12 character layout probably contributed to the incoherence and lack of focused in the script. Trying to do too much is often a formula for failure. The article says there was a two month acting workshop. If more time had been spent on doing a good script they might have made a better film. The acting was mixed. Some of the actors did better than one might expect from untrained actors but others were not very good.
I too noticed the excessive video effects which while sometimes neat were often distracting.
In comparison to Blue Citrus Hearts which overcame its shortcomings by great, nuanced acting and a good focus, this was a great disappointment.