Scatter My Ashes at Bergdorf's

I must disagree with the naysayers. I enjoyed this documentary. And I think that those who knock it are doing so from a starting point of viewing it with the expectation that it is a fashion documentary. It is not that. This is a documentary of Bergdorf Goodman. A retailer.

I think that anyone who has an appreciation of history and art will enjoy this film. Bergdorf Goodman is a success story, known the world wide. It's a family owned department store that broke new ground in many ways -- in business understanding and scope, in architecture, marketing, mentoring, sales, window art, and building a phenomenally loyal clientele. In essence, this is a documentary of an American family owned business success. Part of that success has been to discover designer talent, teach and mentor them, create a Designer and a Line. You'll notice that every designer interviewed is both radiant and reverent when discussing Bergdorf Goodman. No one could have done what BG did for their career, except BG. And they know that.

I was surprised at how much I enjoyed the coverage of the window displays. The behind the scenes work and artistry that go into that is a revelation. And a celebration.