Abercrombie & Fitch: Aufstieg und Fall

My first experience at an A n F store was it was shuttered, hardly anyone was shopping, it was dark, and tons of cologne was sprayed on everything. So dark you could barely see the clothes. Such a strange shopping experience. I didn't buy anything. Years later the CEO was talking about overweight people while his face is deformed. Ironic. The race stuff was kind of glossed over in the news. This doc touched on the sexual assaults, but not much is said. You know some of these male models were assaulted and fired if they didn't follow through. Horrible. They were just young guys from all over America who wanted a job.

This wasn't the best documentary I've ever seen, but it was interesting. All the people reviewing it on here saying how whining is annoying and don't get so offended, blah blah- are doing the same thing by writing dumb reviews. You can't discriminate against people as an employer. What they did was wrong, period. It's not okay to discriminate against looks, race, etc. And the sexual assaults? Even worse! They could've dived deeper into that aspect. It was a garbage company who only wanted hot white people to work for them. To all the offended right wing whiny hypocrites reviewing- thanks for the good laugh lol.

Top down this is just a lesson in demographic marketing that exists even if it is offensive, being woke and pressing on one company doesn't make a movie about it, and it isn't really even the rise and fall it is mostly rise and wokeness. Right? Wrong? Doesn't matter it happens because it's all about the corporate bottom dollar. I mean this stuff happens to ANY demographically targeted brand. Should we pick Against All Odds and their urban targeted clothing? Should we pick Sears for targeting men with Craftsman because there was no Craftswoman? Pac Sun? Ron Jon? Is an upscale store considered to be forcing out the poors? Someone will always be offended. Supposedly non discriminatory hiring won't help. A white wino and a well dressed black guy walk into a suit store applying for a job the black guy would get hired. A preppy computer nerd doesn't usually turn up at a Cabela's gun counter. Is it necessarily legal? No. But it's not an exclusive Abercrombie & Fitch issue and didn't need a movie. It's not even the reason brands like A&F fall, people move to new brands because it gets old.

It's incomplete, at best. Context is everything, and mall culture of the late 90s/early 2000s had specific aesthetics for each store. Express and Guess employees had high heels and were dripping in makeup, Tommy Hilfiger's had baggy clothes and fades, Hot Topic's wore head to toe black and lots of eyeliner. Abercrombie was no different. This "documentary" is an hour and a half of clickbait.

Dei: how dare you hire people based on what they look like. Solution, hire people based on what they look like... because skin color matters, but it's not suppose to, unless it's for dei...

Is fubu still a thing? Did white people work there?

Could have been a good, interesting story about a company that skyrocketed and the culture that propelled it.

Instead it was just more woke anti-white rhetoric.