In some measure, pure surprise. The story is simple and it is fair to believe than, after so many horrors, nothing can real surprise but this short film has few precious virtues reminding old fashion to craft a good horror.
First, it is a smart use of your memories, from bats in caves to the hangman game.
Second , the music, lights and acting are at top level .
It proposes a story, not only thrills and this story is a profound familiar to you from childhood games.
Not the last, the Hangman is just scarry from the first apparition, easy ignored by young woman. And the beginning of a sort of curse is admirable crafted , the phone messages, the apparition of young man, the discover by him and us of new presence of Hangman being real beautiful.
So, a clever short horror.