In the opening scene, a loud klaxon sounds on Robert's alarm clock as he wakes up-- there's no ambiguity about the meaning of the titular metaphor of this film. Writer/producer Mark Harris uses positive messages of self-improvement, social responsibility, and hope to prompt his audience to change in this unconventional RomCom.
It's refreshing to finally see a movie that models positive, socially constructive values instead of all the stereotypes and derision found in nearly every big-studio film with black characters. Harris uses a direct approach to deliver his message -- the characters simply say what black folks should do to improve themselves. And Harris lets us know that he is fully aware of all of the racist techniques that mainstream Hollywood producers use to deride and oppress black people: black characters depicted in lower-socioeconomic positions; stereotypical behaviors; substandard grammar and pronunciation; no eye contact; and the promotion of anti-social values. Harris directly addresses these with counter-messaging for each one. And to drive home the point, the film reverses the usual Hollywood-typical roles of black and white people -- a white guy who delivers bad news to the protagonist; a white assistant who is deferential to a black businessman; a white patron at the bookstore being exceptionally rude; and the white guy pleading with the black protagonist for help at one point. In big-studio films all of those white characters would be cast with black actors instead.
One message promoted in the film that I have a disagreement with is the idea of economic segregation. Via this story, the filmmakers argue that black folks should only buy and sell to other black folks to improve their economic condition. Now I agree that buying $500 "swoosh" sneakers made by overseas slave labor or buying expensive gold chains from your local non-black-owned jewelry store is probably not a smart idea. But the tactic promoted by this film of complete segregation, while perhaps effective in the short term is ultimately unsustainable and doesn't get society to where it needs to be. However, the ideas of entrepreneurship, self-improvement, and mutual respect presented in the film are all good.
The writing was solid and the dialog was natural and believable. And the acting was well above average. Story-wise, this film broke somewhat from the RomCom formula in a way that was innovative and actually worked. Also, the characters who play the preexisting partners of the protagonists are treated with more respect, not just as disposable foils or antagonists, but as real people who have issues and are redeemable. Hollywood producers could take a lesson from this film and be a little more willing to step out of the RomCom formula rut.
But there were some serious technical issues with the film. Some of the exterior shots were overexposed and the filmmakers failed to maintain control over ambient noise in location shots. And the audio editing was really choppy. If they couldn't pick a venue where they had control over the noise, then they should have just shot the video and then had the talent come in and re-dub the lines and mix in any required ambient sound in post (which would probably require wider framing and more reaction shots because it's a labor-intensive process to try to sync a dub for more than a second or so against a closeup). Or better yet, shoot it in-studio against a green screen (where motorcycles and helicopters can't stomp on the actors' lines) and then add in whatever location you need later in post.
Overall though, this was a well-written and well-acted film that was somewhat direct at times, but had a positive, socially responsible message. It was clear that Harris didn't want to compromise his message in this film and the result was well worth it. (However, I noticed a later project by Harris, 'No Regrets', which seemed to slip into more Hollywood-style black stereotypes with substandard grammar and anti-social behavior by the black characters.)
Even with the technical flaws, I'm giving this a rating of 9/10 because the message it delivers is so positive.
Advisory: Promotion of drug use by the protagonists.
Rating: 9/10;
