Where to start? Well, first off this is what my daily commute to work is like. A literal rat race,the only difference in this animated short is that the rats don't use smartphones as much as us humans.
We see them (the rats) waiting for the train at the tube station - that was very true to life, comical in fact. A tin of sardines pulls up; one sardine falls out, another squeezes its way inside.
There are advertisements everywhere - in your face. Buy, buy, buy, commodity, commodity, commodity. Eat that burger - you know you want it but don't need it. Buy happiness, it's everywhere. Unless it's sold out at the local multiplex.
We've all been there.
Everything here begs the question... is this rat race carefully controlled by the upper echelons, slowly turning the cogs and warping our little brains? It is a scary fact and one that tempted me to turn this off early especially during the Black Friday sequence. Ahh!
The animations are fantastic and the choice of music lends to a sickly soundtrack.
Take from this what you will but be warned you might not like the stark dose of reality that Happiness delivers!
