First of all, let me say right out that I don't love Martha Stewart. I'm not a MS apologist. Hell, I don't even watch her show, because even I, half-brained cynic that I am, can discern that MS is essentially a product of the Wall Street/Madison Avenue/Corporate America hype-world. She's an invented hype-machine that gets people all excited about the infinite wonders of perfecting the "home living experience", and then... (drum roll please)... Corporate America is right there to sell all those many many products just to make that dream of perfection come true. The Martha Stewart line of products at K-Mart is one of the more obvious manifestations of this reality.
Be that as it may, I didn't like this heavy-handed "hit piece" of a film. It seems each and every scene was capped off with an emphatic little clincher to ensure the viewer was left with the thought: "Oh_My_Gawd!!! What a horrid stinker of a person that Martha Stewart really is!!! Ewwwww!!!"
Anyway, I thought the movie was a non-stop stream of hitting below the belt. I thought Cybill Shepherd looked and talked NOT AT ALL like the (real) Martha Stewart I've seen on t.v. (what little I've seen of her, that is...). As such, I thought the movie was unintentionally funny. I couldn't stop laughing at how absurd Cybill Shepherd looked, trying to make MS look absurd.
I would have appreciated more of the negative emphasis be put on the corporate hypsters that invent the Martha Stewarts in the first place. Also, I would have liked more negative bias towards mindless home-makers who get so damned obsessive about all those frilly, frivolous things in the first place. (I recently saw a PBS program entitled "Affluenza". That would make for an excellent follow-on viewing after seeing this film about Martha Stewart and the MS way of living.)
Anyway, a couple of years ago at K-Mart I bought a mattress pad for my bed. The Martha Stewart line. Don't know what the thread count is, but it is the most comfortable darned thing I've ever slept on. Thanks, Martha Stewart!