Bollywood has certainly jumped in leaps-and-bounds in horror genre, that what you would think if you haven't seen any of the Japanese horror films lately. Nonetheless, "Help" is a good watch which will certainly make you jump out of seats on a couple of occasions. Horror genre certainly has started incorporating the suspense element which keeps the audience guessing until the last moment.
Bobby Deol was okay'ish. I did not fathom why was he a director of horror movies as it did not connect with the actual plot. Mughda Godse gets a lion's share in terms of the storyline. Again there wasn't any great shakes about it. Her choice of costumes to match the character she was playing was out of sync. Shreyas Talpade had an extended special appearance. Songs were unwarranted.
The director as said earlier is heavily inspired by the Japanese horror movies and he has cleverly incorporated into his outing. He has done a good job nonetheless. Technically the movie scores, no doubts.