Making a film is hard, no one disputes that, and I have respect for the filmmaker for making this film. But if this is the best direction of American independent film of 2013 then the answer is simple, cinema is dead. The fact that this film has played almost nowhere in Europe (festival wise) shows the impact it has internationally and the limited view that somewhere like Sundance can have on the current state of cinema. I don't have any ill will towards Ms. Solowayl or her film, but cinema should be there to enlighten, excite, experiment, not play into clichés and formulas (in this case, the indie that really wants to be the next multiplex family train wreck). This film isn't terrible, it's just average, another movie, with some "names," used as a calling card to go on and help Ms. Soloway make more mediocre work. And as the protagonist says in the TV SET, "make the world more mediocre." Hopefully, before her next attempt, she'll actually watch some films (and learn about cinema), think about what she wants to say and try and do something as an artist that is, even mildly, important. And of course "important" is relative, but if this was the last film she could make, would this be the story she would want to tell? Really? If the answer is yes, then not only is cinema dead, but culture as well. In the days of TED talks, Starbucks alternative mix CDs, etc.. this fits in just fine. Something you think is radical, but when you really look at it critically, it's just more suburban POV, that has nothing more to say than, "our life is boring." We know that already. I give her a five, if nothing more, for effort.
