Head Over Heels

I am an avid Hallmark fan / deciphle. And don't understand why they keep producing movies with the same tired old plots. This movie had such potential great cast and a refreshing concept. What does Hallmark do is use the same tired old writing. The villain as the head of the company gives a one dimential performance acting very mean rotten and no ceo traits. This is typical of how Hallmarks portrays this type of character. The leads are good but have do little time acting together makes no sense. They have charisma yet the writer focuses on the one act villain / owner.

Why does Hallmark keep doing this?

I keep waiting for them to get better but sorry to say it doesn't look good.