Gap: Better in Denim

This Gap ad celebrates denim that's as individual as you are - shining on its own and even brighter together. In the commercial, a large group of young, stylish people dance in sync to the 2003 hit "Milkshake" by Kelis. At times, the camera looks down from above, highlighting the synchronized moves and striking patterns created by the dancers. The backdrop is an infinite expanse of bright white, no matter the angle - almost like the iconic "endless white" scene in The Matrix.