Vogues of 1938

Walter Wanger produced this United Artist's release and with Vogues Of 1938 he was hoping to cut into the musical market that Warner Brothers, MGM, and Sam Goldwyn dominated. He was hoping to use Carole Lombard in the lead, but it turned out to be a vehicle for his own wife Joan Bennett.

Interestingly enough he got Warner Baxter to appear opposite his wife as the male lead and neither of them are singers. In fact the film is carefully divided between the musical and dramatic portions. The musical bits are not part of the plot and the score is from a variety of sources.

Baxter is the owner of the House Of Curson a famed fashion design house that's come down to him in three generations. In a roundabout way he makes the acquaintance of Joan Bennett who is the owner of a great society name, but the family has seen better days financially. She's marrying dull and plodding Alan Mowbray to cure that. But she leaves him standing at the altar.

The notoriety Bennett has gotten leaving Mowbray makes Baxter ask her to be his new top model. That doesn't leave Baxter's wife Helen Vinson very happy. But she's jumping for joy as Mowbray is determined to ruin Baxter and he sets up Mischa Auer in a rival house to ruin him. Of course all the fashion espionage tricks are played by both sides.

In the end Baxter to show off his latest designs puts on a musical show and this is where the bulk of the numbers come in. Here and in a scene with Baxter and Bennett at the famous Harlem Cotton Club. The show that Baxter puts on is entitled Vogues Of 1938.

Vogues Of 1938 received two Oscar nominations for Best Art Design and for Best Song with Lew Brown and Sammy Fain's That Old Feeling. That Old Feeling is a song done by about every recording artist you can name. It is introduced in fine style by Virginia Verrill at the Cotton Club sequence. It certainly is one eternally enduring standard.

Walter Wanger put a lot into this film and he got good if not great results.