After Bugs' disastrous second outing, "Elmer's Pet Rabbit," to a point it's nice to see him back with his creative father Tex Avery. However, Tex seems to have forgotten what he did in his first Bugs cartoon to make him successful.
In this cartoon, which (and hopefully this isn't spoiling the should-be-obvious plot to anyone) concerns Bugs racing against the slow yet shifty Cecil Turtle, Bugs has changed roles. He is no longer the heckler but the heckled, constantly being outwitted by Cecil at every turn.
Perhaps Avery likes the idea of the littler, thought-to-be weaker guy being the wiseacre, regardless of the situation. Sadly, it just doesn't work here as far as sheer character. Of course the gags are hilarious, but Cecil is definitely and knowingly rotten. He makes asides to the camera affirming his cockiness, something Bugs didn't do in "A Wild Hare." In that film, the prey was heckling the hunter for private humiliation, whereas in this one the "prey" is confiding in the audience that he's humiliating his opponent for their benefit. It comes off as a little seedy, so one starts to even root for Bugs to win (even though his arrogance caused the situation in the first place).
But at this point Avery, like Chuck Jones before him, is still getting to know his new character and is still figuring out that the jokes work best when Bugs is pulling them on others. Both Tex and Bugs fortunately succeed soon in the future.
