Adventures of Wild Bill Hickok

When these programs began they were sponsored by Kellogg's Sugar Corn Pops which had a really snappy jingle stating the cereal had been ' shot with sugar, through and through ' and where Guy Madison as Wild Bill Hickok would shoot straight at the camera as if he was doing the loading of the sugar in the sugar pops ...

Originally called Sugar Pops in 1951, this name was later changed to Sugar Corn Pops, and then to Corn Pops, during a time when many cereals dropped the word Sugar from their titles ...

This process helps to prevent the Pops from going stale and from secreting a sticky substance that causes the corn pops to stick together (a problem caused by the method that the cereal is processed)...

Being a lifelong cereal eater I can attest to them tasting very much better back in that era than they have since the 1970s and today should not even be considered a decent cereal at all, unfortunately.