The Golden Years

This is an advertising industrial short from the Brunswick Company promoting their Gold Crown line. It is bowling equipment from the lanes and machinery to the seats and lockers. They are using a nuclear family to showcase every part of the setup. However, this is not some striped down home version of a bowling lane. This is equipment for a full blown bowling alley.

I love the classic designs and the old colors. This is before neon and black lights. I do have to question using a single family and one single bowling lane. It gives off a sense that this is for a single family especially in the beginning when they start off in their home. This is commercial equipment and they should tailor the pitch for old men looking to invest.