A 30-second spot for Coke and just three lines and that's it all takes for a star to be born. Light years from Neo and John Wick, Keanu Reeves stars as
a biker who receives an enthusiastic support from his dad and coach during a bike race. I don't want to spoil such a short commercial but it all ends with a
Coke being handed at the young man. Simple, safe and it doesn't go wrong. Today's audiences embrace it as a spectacle of sorts since young Keanu before fame
was already displaying a great presence on screen.
Most recently as he was promoting one of the movies from John Wick franchise on the James Corden program, Reeves told several behind the scenes stories
about shooting the commercial. It took three weeks of shooting with many changes made along the way, and despite the summer vibes and atmosphere they shot it
during winter, with the crowd cheering time and again and the bikers competing voraciously.
It's a pity that it's too quick of a promo, but it's the standard type of ad by most companies unless if the brand is promoting for a SuperBowl kind of
event where the commercials go to extreme lenghts and are very impressive and memorable to watch. Compared with the more artistic and more daring commercials of
recent years, this is kinda corny yet it's lots of fun to see Reeves early acting (so young), the nostalgic feels from the 1980's and all. It's not as a charming
as the classic polar bears ad but it's still a highly memorable moment from Coca-Cola. Thumbs way up. 8/10.
