El dilema de las redes sociales

A documentary on how social media platforms use your interactions in order to promote things to you. This data and resulting analysis forms the basis for what you see in your news feed, impacting your thoughts, views and actions.

Excellent documentary, highlighting the addictiveness and manipulativeness of social media. Former employees, many of them with senior roles, from a variety of media platforms (Facebook, Instagram, Twitter, Google, Pinterest, among others) detail how social media companies mine your data in order to, using sophisticated algorithms, determine what shows up on your screen. The aim is to increase advertising revenue. Essentially they're selling you to the advertiser, making you the product, not the customer.

The documentary also shows how this impacts your thoughts and behaviours, as you end up only seeing news and views that reinforce your pre-existing views, rather than challenging them, leading to a polarisation of society.

The points made in the interviews are illustrated with a mini-drama involving a family, showing how the children spend far too much time staring at their phones and how social media shapes their self-image and confidence and distorts their perceptions.

All in all it's a very thought-provoking, sobering, challenging examination of the world we live in.