Cheese is a matter of taste. Some people like strong Cheddar. You can even get seriously strong Cheddar. It's the same with skiing. Extreme skiing is not for everyone.
Extreme horror is not for me. I think many enthusiasts would regard this as being mild horror. Oh well, it's strong enough for me. Not really up my street. I prefer monsters and the supernatural, but this film is well-produced, well-acted and delivers the good.
The usual tradition with teen slasher films is that the teens are not very nice from the first and we perversely do not wish them well. Here, for a change, three of the people involved are eminently decent. There is an annoying character but he is the agent of the action. Fair play to him, he acted well through several different emotional situations.
The villain is appropriately sadistic. A kind of Johnny Cash, I would say, and everything Johnny Cash represents in my limited world view.
Production values good. A limited play set but the pieces are handled well.
Oh, the scene where the irritating Facebook guy doesn't want to do something is very good. That's where he's arguing that he doesn't want to buy something. I've been in that situation and the Joy Ride version is very true to life.