Croolik apparently became a shell of his former self when his sons died. Too bad we never learn what kind of person he used to be aside from a shaman and apparently not evil. Also, the writers have a tendency to blame the whole thing on buzzwords for things that turn people evil without putting too much thought into it. ("You're blinded by pride and ambition!" "Ambition? At this point in the movie I'm just trying to kill Markussi.") But I found myself caring about him anyway.
Markussi's "I don't want to be a shaman" subplot was interesting, but it's pretty much all we know about him. What's his favorite color? How does he feel about his parents being dead? No idea. Sedna mentions something about using his powers for personal gain versus using them for the good of the tribe, but that doesn't really go anywhere either. Again, I found myself caring about him anyway.
We know even less about what goes on in Apik's head. The movie tries to give her some characterization when her mom doesn't want her to go on the journey to Sarila, but since the crow spirit chose her in this ceremony that the whole tribe agreed would determine who goes to Sarila her decision to defy her mother and go on an adventure was really just the obvious thing to do under the circumstances. Depending on how strictly you interpret the criteria she might also fail the Sexy Lamp Test. (Thanks to Sedna and Saya the movie as a whole passes, but the way things are set up it looks like Apik was supposed to be the female lead and they were supposed to be more minor characters.) Again, I found myself caring about her anyway.
Poutulik basically just exists so Croolik has someone to give that amulet to. I'd like to say I ended up caring about him anyway but uh... no, not really. Also, he's a hunter who kills animals - but only off screen. Whenever an animal actually appears on screen the others are all "Oh, don't kill that lemming, he's to small to be worth the trouble." "Oh, don't kill that... caribou?, she's pregnant." I can understand the reasoning behind this, but it's still a bit distracting once you notice it.
Speaking of animals and weird things, the marketing decision - I mean lemming - is a lot more stylized than the humans or the other animals. Which is not all that good for the suspension of disbelief.
Plus there's what basically amounts to a clip show in the middle of the movie. Seriously, why?
Basically, if the writers had put a bit more thought into what really goes on inside the characters' heads, dropped the clip show (and maybe one of Croolik's attempts to kill Markussi) and used the extra time for some more character development this could have been a much better movie. As it is it's not bad, it's just not very good either.
