Present me with an Asian horror movie and I will immediately sit down and watch it. And being familiar with the "Ju-On" franchise, of course I will sit down to watch this Japanese horror movie, as I was given the chance to do so.
However, I must say that "Ju-on: Owari no hajimari" (aka "Ju-On: The Beginning of the End") was somewhat of a swing and a miss.
First of all, there was absolutely nothing scary anywhere to be found in this movie. Well, unless you are an Asian, of course, then you'll find the little white painted boy and his floor and ceiling crawling mom scary. But for a seasoned horror veteran as myself, nothing scary in this movie at all.
Secondly, the storyline was just rubbish. It kept jumping to and from various storylines and following different characters. Sure, it was interwoven, but it just had very little appeal, especially since none of the storylines were particularly interesting and had zero scary stuff in them.
It should be said that the acting in the movie was actually good, taking into consideration the fact that the actors and actresses had very little to work with in terms of a proper script.
All in all, "Ju-On: The Beginning of the End" was a less than mediocre foray into the "Ju-On" genre, and it was a weak movie in itself. My rating of the movie is a meager three out of ten stars.