Irn-Bru: This is Not a Soft Drink

In this commercial for IRN-BRU, a young boy in a store exudes unshakable confidence about the drink. He insists that IRN-BRU-made in Scotland from girders-isn't just a soft drink, but something far greater, something grand. At first, the others in the shop laugh at his bold opinion, but he's determined to explain why he sees it that way. Sure enough, the boy "grows a pair of steel" (figuratively speaking) and passionately lays out his reasons, ultimately winning the emotional respect of everyone in the store.