Simple Minds was a lot more than just "Don't You Forget About Me", that's sure. In fact, I've got to know them because of "Alive and Kicking", an out
of the world song, so affirmative and energic that never failed to conquer over the years, it all keeps coming back and the effect is always the same - when
I discovered the extended version I loved it even more.
The music video directed by Oscar winnnig Zbigniew Rybczynski isn't a spectacle to the senses except
for a magical location (I can't believe that it was shot in New York, I always thought it was somewhere in Scotland) and also because the substance (music and
lyrics) were pure magic. It looks too simple but when it comes to oldies goldies and clips...the heart of the matter is always substance over style. 21st century
has all the money, the sexyness, everything's over the top except for the music, the lyrics, the sound, the meaning and even the poetry. "Alive and Kicking" doesn't
need all the cheap thrills, it just needs and proves that it has some heart and soul.
Concept is basic: Jim Kerr and band perform the song in the Catskill Mountains (beautifully shot, great location, pure nature), extracting their best possible shot
with the director showing each member doing their rock routine. Well, most of the time it's kind of corny because they keep mugging to the camera and it looks
ridiculous (the keyboard man giving a sexy look at the audience in several shots is slightly laughable and he does it in every single shot he appears) but that's
fine, I don't mind. It's the song that keeps me going and some of the great sequences filmed by Rybczynski - one in particular towards the ending where the
camera pans back in the forest felt like coming from a horror movie, it was chilling. Videos help to sell the music, and in this case it's simple and safe
because you get the sense of liberty, relief, peace and conquer in being alive and kicking despite all the obstacles you faced, you're surrounded by this
magnetic energy, deep and powerful feelings, no doubts despite the song asking us questions about what we're gonna do when everything's going wrong, what's gonna
take to make a dream survive and who's got the touch to calm the storm inside. Well, that video can achieve all that. It can make us swoon, release our torments,
and make us jump, dance and sing along. Doesn't get better than this and music videos were meant for that. Thumbs up! 9/10
