The other day just watched this doc from "The History Channel" called "Cola Wars" and being a soda drinker like billions of others and liking both Pepsi and Coke I found this informative and it brought back memories growing up in the 80's when the battle to be the number one soda pop consumed pop culture and life. Given are interviews with former CEO's and marketing executives, and advertising folks who gave their takes and secrets on the Coke and Pepsi war. Shown was how the Pepsi challenge of the 70's put Pepsi on top then Coke would try new Coke only to return to tradition and win with the classic formula. And the stars who signed contracts with each was shown as each tried to get legs up with famous folks drinking their product. Really this battle continues even today still give this doc a watch if you like history and pop culture and enjoy the taste of two soda giants.