B.S. I Love You

The basic plot of this film is about a producer (or was it director?) in the advertising industry and his problems with his profession and women.

This had been described to me as a satire on advertising, but it really isn't (though it does poke fun here and there). I won't dislike a film for not being what I thought it would be, but I will if the film isn't what it tries to be. Half the time I didn't know what it wanted to achieve, and during the first half hour I often found it to be a little confusing. It almost seemed like it had been heavily cut, and since I saw it on FMC maybe it was.

The main reason this film fails is because it can't decide if it wants to make a statement, be a comedy, be hip (for the time), be different, be traditional. It pretty much tries to do all that and it doesn't have the ability or resources to do so.

The last twenty minutes or so really sunk the film for me, when it decided to try and become dramatic but instead became what almost seemed like a parody.

If you find 1970s cinema or culture interesting you may want to watch it. I do give it credit for being somewhat distinct, though I think that happened accidentally.